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How Karikku reworked the humour sense of Malayali viewers

Who doesn’t just like the candy and refreshing style of tender coconut? A favorite drink of Malayalis, tender coconut helps carry your temper on a sizzling tiring day. The identical might be mentioned of internet content material platform Karikku which implies tender coconut in Malayalam. Karikku began with a small staff with the tagline ‘really feel the freshness inside’ and has develop into the most well-liked Malayalam internet sequence on the web inside a brief span of three years. Malayalis all around the world now await the discharge of latest movies by Karikku and the staff has by no means failed to fulfill expectations of its viewers. From easy slapstick and situational comedies revolving round few jobless children to participating brief movies, Karikku has diversified their content material over time. Now their movies match the standard of up to date motion pictures and their narrative kinds. Probably the most superb side of Karikku is that they’ve managed to retain their important actors from the begin to their newest video titled Kalakkachi with out boring the viewers. Actors Anu Okay Aniyan, Jeevan Stephen, Shabareesh, Arjun Ratan, Kiran Viyyath, Anand Mathews and Binoy John had been integral to the success of the model Karikku and they’re adored by the Malayali viewers. However the true mind and soul behind the entire challenge is Nikhil Prasad who created the model from scratch. How Karikku grew from being small time video creators to a famend model? How have they reworked the humour sense of the Malayali viewers? One can say comedy on TV and films paved the best way for Karikku.

Apart from the comedy scenes in motion pictures, genuine comedy content material in tv and internet area was restricted for the Malayali viewers. Comedy exhibits, which primarily included skits, telecast in tv channels had been riddled with racist, misogynistic and physique shaming content material. These supposed comedy exhibits, nonetheless very a lot prevalent, are contaminating the sense of humour and even the frequent sense of the Malayali viewers. Even many dialogues and scenes in motion pictures which had been projected as comedy reek of racism, casteism , physique shaming and misogyny. Right here is the place Karikku stuffed the comedy void in Kerala.

Karikku’s first internet sequence named Thera Para tells the story of few children struggling to develop into profitable in life. Each character was peculiar in their very own manner and shared equal display screen area. The primary few episodes of this internet sequence didn’t have many viewers initially. Nevertheless, quickly via phrase of mouth and a few advertising and marketing, Thera Para discovered extra takers and the characters primarily Lolan performed by Shabarish, Geoge performed by Anu Okay Aniyan, Shambu performed by Anand Mathews turned favourites of the viewers. The content material of Thera Para initially related properly with engineering college students. Slowly the vary of the viewers widened as college students, techies and the youth basically turned followers of Karikku’s Thera Para. In between this , Karikku additionally made content material based mostly on occasions like FIFA and in addition made some attention-grabbing observations on ‘kinds of cellular consumers’, ‘irritating mates’, ‘several types of journey planners’ amongst others. The content material and characters of those movies had been. By the point Thera Para sequence ended with 20 episodes, Karikku turned extraordinarily standard and all of the characters of the sequence discovered a spot within the coronary heart of the viewers. The simple viewing and the rewatchability issue of the episodes cemented Karikku as Malayali’s go-to internet sequence.

By the tip of Therapara, the followers of Karikku had been anxious about what to anticipate now from the staff. However Karikku got here up with their greatest hit with their subsequent content material , a brief video on Plus Two college life. This episode took everybody again to their Plus Two days by displaying a day in class life. The settings of the episode was real looking and as ordinary the actors delivered but once more. It was this college video that established Karikku because the pioneers amongst Malayalam internet content material creators. The episode as of now has 44 million views. Like the long-lasting American tv sequence Pals, Karikku movies had been seen by viewers to carry their moods, like an anti-depressant.

Since then, Karikku hasn’t appeared again. They diversified their content material and made story boards based mostly on incidents and festivals. They made Onam particular episodes and content material based mostly on marriage features. They made an extended internet sequence based mostly on their Plus Two episode. Karikku was cautious with their movies. They by no means made a racist, casteist or misogynistic comment within the garb of comedy nor did they take pleasure in physique shaming. Within the brief sequence titled Doosra, Anu Okay Aniyan performed the character of a Bengali migrant employee famously often called Babu Namboodiri. In contrast to the standard depiction of Bengali migrant employees in Malayalam motion pictures and skits, Babu Namboodiri was not just a few uninvolved character whose id was made enjoyable of. As an alternative, he had a major position to play within the narrative. The sequence confirmed the contractor and the migrant employee getting locked in the identical flat and sharing a relationship that’s near friendship. Karikku was breaking stereotypes by such characterisations which was refreshing and was properly acquired by viewers.

One other single episode titled Household Pack additionally tried to interrupt some stereotypes. Household Pack revolved round a household wherein the mom was the breadwinner of the household and the daddy was the homemaker. Within the episode, they had been additionally cautious to not insult the homemaker father. As an alternative they confirmed that it’s a tough and onerous job to run a household and take care of youngsters – one thing which isn’t reserved just for girls. Such episodes attempt to break gender stereotyping and patriarchal considering. Karikku’s content material turned increasingly various with each episode and so they made brief movie like content material with extra characters and thrilling storylines with episodes like Ulka, Dj amongst others. Their narrative fashion turned extra cinematic, dramatic and extra skilled, however they maintained the political correctness and stayed away from being offensive or regressive of their content material.

Additionally they made different verticals like Karikku Fliq which had different actors and several types of content material. The sequence named Common Ambili was an excellent instance of their resolve to create one thing extra severe in nature. The brief sequence tells the story of an unsuccessful lady, who’s low on confidence, dealing with off in opposition to an smug and privileged man. The sequence was extensively mentioned for its depiction of gender dynamics inside household and society. Karikku additionally supplied platform for some unbiased brief internet sequence favored Insomaniac Nights which was lapped up by the viewers. The brief sequence follows a center aged man who’s lonely and depressed in life and to beat his vacancy, he causes innocent troubles at evening to make his life occurring.

Karikku thus in some ways has grown into a significant internet content material creating model in Malayalam with out being offensive or misogynistic. Their actors’ efficiency, relatable characters and uncomplicated storylines make their content material simply watchable and have influenced the best way Malayalis understand comedy. The youthful technology now have the sense to distinguish between offensive remarks and comedy, and Karikku has performed an vital position in influencing the viewing habits of Malayalis.



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